About us
Inspired by Japanese balance, powered by microbiome science..
What KINS aims for is living in harmony with bacteria.
At KINS, we believe true wellness begins in harmony with bacteria. Inspired by the Japanese way of life, we believe that true well-being begins with living gently—both with ourselves and with the unseen world within us. The human body is home to approximately 38 trillion microbes, forming an intricate ecosystem that influences not only our physical health but also our state of mind. At KINS, we embrace this invisible harmony, encouraging a lifestyle where humans and microbes coexist with mutual respect and understanding.
Just as Japanese culture values balance, simplicity, and respect for nature, we apply the same philosophy to our relationship with the microbiome. Rather than controlling or eliminating bacteria, we learn to live in tune with them—cultivating an environment where both you and your microbes can thrive together. Through mindful care, nourishment, and awareness, KINS promotes a way of living that restores natural balance and celebrates the quiet connection between science, nature, and the self.
Infinite microbes. Endless wonders.
KINS is at the forefront of translating microbiome science into solutions that directly improve human health. Our work spans cosmetics, nutritional supplements, and healthcare services, including hospitals and clinics in Japan and Singapore. At our in-house laboratories, we conduct advanced microbiome research, developing innovative raw materials and products grounded in rigorous scientific evidence.
Importance of Microbiome
Persistent skin troubles and constant fatigue?
The real culprit might be an imbalance in your microbiome.
Our bodies host approximately 10 trillion bacteria, and their balance plays a crucial role in maintaining overall health. When this balance is disrupted, it can affect various parts of your body, including your skin.
To restore a healthy microbiome, it’s essential to be mindful of your diet, skincare routine, and daily habits.
Diet Lacking Beneficial Bacteria
- Eating more meat than fish
- Not consuming fermented foods
- Avoiding tomatoes, carrots, mushrooms, and corn, etc.
Habits That Disrupt Your Microbiome
- Washing your face with hot water
- Overwashing due to double cleansing
- Lack of exercise, etc.
What If Your Skin Woes Are Caused by Bacteria?
What if the real reason behind your acne isn’t only your diet, hormones, or skincare—but the 1 trillion bacteria living on your skin? Just like your gut, your skin hosts a delicate ecosystem of microbes, and when this balance is disrupted, it can silently trigger breakouts, redness, and irritation. Caring for your skin microbiome might be the missing key to truly healthy, smoother and radiant skin.
Washing your face with hot water and excessive cleansing from double cleansing
Loss of natural oils, leading to dry skin
Acne bacteria increase as the skin tries to compensate for moisture loss
Harmful bacteria become dominant, causing more Acne
Additionally, an in-house research study conducted by KINS over the past year, involving 6,240 participants using skin analysis kits, has shown a clear correlation between the presence of Staphylococcus epidermidis (a beneficial skin bacterium) and the skin’s tendency to become dry.
Healthy Skin Starts with a Balanced Microbiome
The key to beautiful skin lies in maintaining the right balance of bacteria. Instead of complicated skincare routines and excessive cleansing, a simple, microbiome-friendly approach is the best way to support your skin’s natural strength.
We focus on skincare enriched with human-derived probiotics like Lactobacillus and Bifidobacterium, designed to nourish and protect the beneficial bacteria on your skin. Harness the power of good bacteria and experience a skincare routine that works from within, restoring your skin’s natural harmony.
Products made in Japan
The Experts From Japan Have Spoken: Bacteria Are a Hidden Force Behind Your Skin Health
Conference Presentations
05/04/24
Conferences
bioRxiv (BioArchive)
Research Title.
Detailed microbiome analysis of sticker-stripped surface materials of acne lesions revealed acne-related Cutibacterium acnes subtypes: A pilot study.
Author(s).
Yutaka Shimokawa, Osamu Funatsu, Kazuma Ohata, Fukashi Inoue, Kota Tachibana, Itaru Dekio
Collaborators
The Jikei University School of Medicine, Myskin Corporation
07/07/24–08/07/24
Conferences
Annual Meeting of the Japanese Society for Lactobacilli Research 2023
Research Title.
Construction of a Database of Intestinal Bacteria of Japanese Women and Search for Intestinal Bacteria that Improve Health Issues Specific to Women
Author(s).
Sugi Hirano, Masaru Tanaka, Kazuto Watanabe, Natsumi Sugimoto, Jun Isayama, Yoshiken Aoto, Mofo Kihira, Yukiko Inui, Ikuno Watanabe, Minoru Shimokawa, Masaaki Miyaji
Collaborators
Bioscience and Informatics R&D Center (BiRD), JSR Corporation
08/11/22–10/11/22
Conferences
International Human Microbiome Consortium International Conference (IHMC 2022 Kobe)
Research Title.
Subtype-level Composition Analysis of Cutibacterium acnes using Postally-Delivered Tape-Stripped Skin Material of Japanese Customers
Author(s).
Yutaka Shimokawa, Itaru Dekio, Osamu Funatsu, Nozomi Kajihara, Fukashi Inoue, Sumiko Ohashi, Atsuko Asano, Akihiko Asahina
Collaborators
The Jikei University School of Medicine, Myskin Corporation
03/12/21–05/12/21
Conferences
The 46th Annual Meeting of the Japanese Society of Research Dermatology
Research Title.
Skin Microbiome Analysis using Postally-Delivered Tape-Stripped Material for General Consumers
Author(s).
Yutaka Shimokawa, Osamu Funatsu, Nozomi Kajihara, Fukashi Inoue, Sumiko Ohashi, Atsuko Asano, Itaru Dekio
Collaborators
The Jikei University School of Medicine, TAK-Circulator
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